Our Story
At Apricot, our journey began with a startup where we relied on the same exceptional talent we now help place in tech companies around the world. As we grew, we quickly realized that the most exciting part of our venture wasn’t just the product—it was the incredible talent we discovered in the Middle East and North Africa (MENA). These professionals brought unique perspectives, a strong sense of curiosity, and a deep cultural alignment that enhanced our work.
We recognized that MENA talent remains largely untapped and underserved, despite its immense potential. Driven by a belief in the powerful synergies between business growth and humanitarian impact, we made it our mission to connect these talented professionals with companies looking for skilled, innovative workers. At Apricot, we are dedicated to unlocking the full potential of MENA's tech talent, helping individuals thrive while also driving positive change for businesses and communities alike.